THE CHALLENGE
Promogroup needed a digital presence that reflected different parts of its business, from marketing services to Digital Out of Home and home removals. The work included refreshing the main company website, launching websites for new service offerings, and providing an underlying platform that could be managed and supported over time.
What we built
Foundations underneath
The websites were supported by a shared set of operational and technical capabilities:
Cloud hosting and resilience
AWS provided resizable compute capacity without requiring physical server purchases, allowing capacity to be adjusted as demand changed. The source material describes AWS service-level commitments of up to 99.99% for applicable services and notes that monthly availability depends on the deployment design, including whether instances are deployed across multiple Availability Zones.
The hosting configuration used the Dublin availability zone to support European data residency requirements. The source material also identifies AWS alignment with recognised regulatory frameworks and independent compliance audits.
How the work was delivered
The delivery covered three distinct websites: a migration and redesign for the main Promogroup site, plus two new websites to promote separate service offerings. This approach gave each service its own online destination while using a consistent foundation for hosting, security, performance, analytics and ongoing support.
Why It Matters
Promogroup gained a suite of websites aligned to different parts of its business, including a refreshed main site and dedicated destinations for Digital Out of Home and home-removal services. The sites were delivered with content-management tools and supporting capabilities for security, backups, analytics, SEO, performance optimisation and ongoing maintenance.
TECHNOLOGY USED
AWS EC2
RDS
S3
Route 53
VPC
CloudWatch
Cloudflare caching
Content management systems
